The Strayer University Alumni Association approached us with the goal of enhancing the existing Alumni website experience. There were two important goals for the website redesign:
To create lifetime value for Alumni by giving them access to a community, local events, career development resources and networking opportunities.
Generate alumni advocacy for the Strayer brand, via positive word-of-mouth and participation in alumni events and programs.
We met with the Strayer Alumni office and defined key requirements for the website, with a focus on Alumni having opportunities to engage with Strayer, network with others via a directory and enroll in program groups and regional chapters.
The Strayer Alumni office needed a website that creates lifetime value for Alumni and gives them access to community, career development resources and networking.
We designed and implemented the Strayer Alumni website in Drupal 8. We built career development resources, commencement, events, groups and chapter pages and a news feed section, to provide value to Alumni.
The Strayer Alumni office was delighted with the results. Through the improved user experience, Strayer is able to promote Alumni success stories, thus increasing lead generation.